Raising The Awareness
What is the state of our world’s conscience when we can tolerate the horrific act of a sentient being skinned alive for its fur and empower the industry that profits from such atrocity?
“Anyone who has accustomed himself to regard the life of any living creature as worthless is in danger of arriving also at the idea of worthless human lives.” – Albert Schweitzer (1875-1965)
Social responsibility, ecological preservation and evolution of consciousness are the challenges of this decade. It is evident that we have not yet fully evolved as a society when the unconscionable practices and cruelty of the fur trade, and the inhumane suffering of all afflicted animals, is still a reality in the 21st century. The killing of defenseless animals is an atrocity and reprehensible violation of the innocent, and should no longer be tolerated in a civilized and evolved society.
What is the price an innocent animal must pay for the sake of commerce, in the guise of fulfilling society’s needs? Does our desire for material adornment outweigh human compassion and empathy?
How can we witness the massacre of innocent baby seals taken from their mother while nursing in Canadian waters and condone such an egregious act by continuing to invest in Canadian products, tourism and Canada’s stock market?
What is the state of society’s consciousness when man’s “best friend” and “feline companion” are mutilated and heinously killed for the skin on their bodies? Where are the laws to protect them? And why do we continue to invest in China and export their products to North America?
The impetus that drives the fur trade is the fashion industry, and film is the most powerful medium in which to convey the truth.
This precedent-setting film will leave an indelible imprint on the soul of humanity, intuitively evolving the collective consciousness toward sustainable change by bridging the link to cruelty through the soul perspective, with its center on the fur trade as a paradigm of a larger nemesis permeating our world.
“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” – Mohandas Gandhi (1869-1948)