Mission

“A lie goes half way around the world before truth puts on its boots.” – Mark Twain (Samuel Clemens)

Quote For the Screams that Go Unheard and Cries that Go Unanswered - Baby cub biting on cage

What is the state of our world’s conscience when we can tolerate the needless and horrific act of a sentient being skinned alive for its fur and empower the industry that profits from such atrocity?

Social responsibility, ecological preservation and evolution of consciousness are the challenges of this decade.  It is evident that we have not yet fully evolved as a society when the unconscionable practices and cruelty of the fur trade, and the inhumane suffering of all afflicted animals, is still a reality in the 21st century.  The killing of defenseless animals is an atrocity and reprehensible violation of the innocent, and should no longer be tolerated in a civilized and evolved society.

Does our desire for self-aggrandizement outweigh human compassion and empathy?

Gucci-Fall 2008

The impetus that drives the fur trade is the fashion industry and the consumers who subsidize it.

Trapped Lynx Cub

What is the price an innocent animal must pay for the sake of petty vanity, greed and profit?

This groundbreaking film will leave an indelible imprint on the soul of humanity, intuitively evolving the collective consciousness toward sustainable change by bridging the link to cruelty through the soul connection, with its center on the fur trade as a paradigm of a larger nemesis permeating our world.

VOICE OF THE VOICELESS

By Ella Wheeler Wilcox

I am the Voice of the Voiceless

Through me the dumb shall speak

Till the world’s deaf ear be made to hear

The wrongs of the wordless weak

Oh shame on the mothers of mortals

Who do not stoop to teach

The sorrow that lies in dear dumb eyes

The sorrow that has no speech

From street, from cage, from kennel

From stable and from zoo

The wall of my tortured kin proclaims the sin

Of the mighty against the frail

But I am my brother’s keeper

And I shall fight their fight

And speak the word for beast and bird

Till the world shall set things right

Fox screams while strangled, others in cages watch (art)